Name of Youth Empowerment Center, Youth Group, Youth Club or Youth-led OrganizationUSANII LAB
Email Address:Email hidden; Javascript is required.
Phone+254705589374
Location (City or Town):Nairobi
CountyNairobi City
Team Leader:Marvin Nderitu
Innovation TitleSRHR Awareness and Digital Advocacy
Focus AreaPromoting Sexual and Reproductive Health and Rights (SRHR), including maternal health
Problem Statement:

Our innovation addresses a multifaceted set of challenges: limited knowledge of SRHR and maternal health and the absence of proactive advocacy. Many individuals, especially youth and underserved communities, grapple with inadequate information, making them susceptible to unplanned pregnancies, infections, and maternal health risks. Concurrently such issues often remain unattended due to a lack of awareness, support, and stigma. Our expanded workshop on SRHR and maternal health intervention aims to empower participants to combat these issues by fostering awareness, advocacy, and practical skills to create informed, compassionate communities using the untapped digital tools.

Innovation Description:

Our innovation, the " SRHR Awareness and Digital Advocacy” is a groundbreaking program that seamlessly melds education and digital design to address critical issues in Sexual and Reproductive Health and Rights (SRHR) and maternal health within the context of diverse communities.
How It Works:
The program begins with comprehensive SRHR and maternal health workshops led by qualified educators. These sessions delve into topics like contraception, maternal care, consent, healthy relationships and family planning, ensuring participants gain a holistic understanding. Knowledge is shared through engaging discussions, real-life case studies, and Q&A sessions, ensuring it resonates with individuals from diverse backgrounds.

Participants are then introduced to the creative world of digital infographic design. They form teams to address specific SRHR or maternal health topics. Guided by design experts, they learn to visually convey information in a compelling way, translating their newfound knowledge into powerful, culturally sensitive content.

Key Areas of Impact:

SRHR Empowerment: The workshops equip participants with knowledge they can apply within their diverse communities, empowering them to make informed decisions that respect their cultural backgrounds.

Maternal Health Advocacy: Participants become advocates for safe pregnancies and childbirth, understanding how to support maternal health, which is crucial in diverse communities, including refugees.

In summary, the “SRHR Awareness and Digital Advocacy" is more than just a workshop; it's a bridge that unites knowledge, creativity, and the rich tapestry of diverse backgrounds within informal settlements, including immigrants by incorporating their diverse experiences. With the collaboration of educators and community leaders we empower participants to advocate for SRHR and maternal health in a way that respects and celebrates their unique cultural identities

Uniqueness and Innovation:

Our innovation distinguishes itself through its holistic approach, uniting education, digital design, and engaging presentation methods. Unlike existing solutions, our program not only equips participants with comprehensive knowledge and design skills but also empowers them to amplify their message. This is achieved through:

Website Creation: Participants design dedicated webpages to present their info graphics, enabling them to reach a broader online audience and showcase their work.

Social Media Campaign: Teams execute one-day campaigns, sharing their infographics, engaging with the online community, and igniting conversations about SRHR and maternal health.

Community Exhibition: The colorful physical exhibition creates a platform for participants to showcase their infographics, allowing them to influence a wide-reaching local audience.

By combining education, digital design, and dynamic presentation methods, our innovation ensures that knowledge is transformed into impactful action, fostering awareness and advocacy that makes it distinct from existing solutions.

Impact and Scalability:

Our innovation has the potential to yield profound positive impact on multiple levels.

• Community Empowerment: By equipping individuals with comprehensive SRHR and maternal health knowledge, our program empowers participants to make informed choices about their health and advocate for the well-being of their communities, more so the underserved .

• Amplified Advocacy: Participants, through their infographics and online campaigns, can significantly raise awareness about SRHR and maternal health, leading to a more informed and engaged community. This can contribute to reduced maternal mortality rates especially for the young mothers, and healthier reproductive choices.

• Cultural Sensitivity: Our approach rooted in the participants being encouraged to openly share their beliefs, norms, and traditions without fear of judgment or criticism.
Scalability: Our workshops can be adapted at a larger scale via partnering and using the Train-the-trainer models to spread the program across diverse regions and communities.
Sustainability: Through the transformative power, empowered participants will become advocates and educators within their communities, ensuring the sustainability of the initiative beyond the workshops.

Through its commitment to local engagement, our innovation has the potential to create a lasting impact at a scale that reaches far beyond the confines of a single workshop.

Implementation Plan:

Milestones and Timelines:

1. Needs Assessment (1 week): Conduct a thorough needs assessment within the target community, identifying specific SRHR and maternal health challenges.
2. Content Development (2 weeks): Collaborate with qualified educators, community leaders, and design experts to create culturally sensitive educational content and design templates for infographics.
3. Workshop Execution (1-2 weeks Per cohort ): Conduct the workshops in small groups/cohorts, ensuring active community participation and learning.
4. Info graphic Design and Presentation (3-5 weeks per cohort): Participants from each cohort create infographics and launch their online campaigns and community exhibitions.
5. Evaluation and Feedback: Gather feedback from participants, assess the program's impact, and make necessary adjustments for improvement.

Necessary Resources:

1. Finance: Budget for personnel, training, materials, technology, website hosting, and the community exhibition.
2. Technical: Fortunately we have an equipped digital hub hence we will be able to host the participants in cohorts.
3. Team: We have a team of goal oriented creative and we plan to further partner with local youth organizations for broader expertise.

Challenges and Risk Mitigation:
1. Data Privacy: Safeguard personal data used in the online campaigns and websites and ensure compliance with data protection regulations.
2. Resource Constraints: With the high number that we expect to witness for the workshop, we will work in cohorts .
3. Community Engagement: We will continuously work on maintaining active community involvement through partnerships and feedback loops.
We purpose to create awareness at a scale that reaches far beyond the confines of the single workshops.

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Confirmation:
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